The Mahindra Thar has long been an icon of rugged adventure in India, and with the introduction of the Thar ROXX, Mahindra takes its off-road legacy up a notch. Designed for enthusiasts who crave raw power, commanding road presence and uncompromising trail capability, the Thar ROXX blends muscular styling with serious off-road hardware—making it a lifestyle statement as much as a machine built to conquer the wild.
The Thar ROXX looks every bit the part of a hardcore off-roader. Its wide wheel arches, chunky tyres and upright silhouette instantly signal intent. ROXX-specific styling elements such as distinctive decals, darkened exterior accents and a tougher visual treatment add to its street credibility while reinforcing its trail-ready personality. Whether parked in the city or splashing through slush, the Thar ROXX demands attention.
Under the hood, the Thar ROXX continues with Mahindra’s proven engine options that deliver strong low-end torque—crucial for off-road driving. The responsive throttle, paired with a capable transmission, ensures confident performance across steep inclines, rocky paths and loose surfaces. On highways, the Thar ROXX remains composed, offering enough punch for effortless cruising while reminding drivers of its rugged roots.
What truly sets the Thar ROXX apart is its trail-focused engineering. The robust ladder-frame chassis, high ground clearance and advanced 4x4 system allow it to tackle challenging terrain with ease. Features such as low-range transfer case, excellent approach and departure angles, and a suspension tuned for articulation ensure that the Thar ROXX is more than just an SUV with aggressive looks—it’s a genuine off-road performer.
Inside, the Thar ROXX strikes a balance between toughness and comfort. The cabin design prioritises durability, with materials suited for adventure use, while modern touches like infotainment and convenience features make long drives more enjoyable. It may not chase luxury, but it delivers exactly what its target audience expects—practicality, functionality and character.
Beyond trails, the Thar ROXX shines as a lifestyle SUV. Its commanding driving position, unmistakable design and go-anywhere attitude resonate with buyers looking for a vehicle that reflects individuality and freedom. Whether it’s a weekend escape or daily urban use, the Thar ROXX carries an unmistakable sense of adventure wherever it goes.
The Mahindra Thar ROXX is not about subtlety—it’s about embracing the spirit of exploration. With its powerful performance, imposing presence and authentic off-road capability, it stands tall as a purpose-built machine for enthusiasts who live for the journey, not just the destination. For those seeking a bold, trail-ready SUV with undeniable character, the Thar ROXX delivers in spades.
