Mahindra Electric Automobiles Limited (MEL), a subsidiary of India's leading SUV segment Mahindra & Mahindra, today launched the stunning "Vision Thar.E" at its signature Futurescape event in Cape Town, South Africa. Thar.E is much more than the electric evolution of the legendary off-roaders; It is a bold, distinctive design change that embodies the authentic Mahindra SUV spirit.

Vijay Nakra, President – Automotive Sector, Mahindra & Mahindra Ltd. said, “The Vision Thar.e is testimony to the innovation and pioneering design philosophy that is uniquely Mahindra and uniquely global. The Thar.E lives up to the expectations of the adventurous endeavors of all of us, craving exploration without compromise. In line with the global drive towards responsible consumption, our focus on sustainable materials is in sync with the wider shift towards being planet-positive, ensuring that Thar.E is both evergreen as well as contemporary."

Pratap Bose, Chief Design Officer, Mahindra & Mahindra Ltd. said, “Creating Vision Thar.e was about embracing a future that is bold and innovative. Our designs chart a new path, a testimony to Mahindra's commitment to cutting-edge creativity and out-of-the-box thinking. We have retained the adventurous spirit and off-roading capability that is quintessentially the Thar's hallmark, but we have created a unique identity in the world of electric SUVs. The effort isn't limited to making yet another off-roader; It shaped a vision that reflected a progressive take on heritage in automotive design. Thar.E is our announcement of an exciting and responsible future."

Distinguishing Factors:

The Thar.E's unique modular construction and customizable components position it uniquely in the electric SUV segment. This robust design philosophy is in sync with the SUV's evergreen charm and confident presence, which is well-suited to any terrain.

Design – Key Features:

• Trailblazer in Design: The Thar.E's design blazes its own innovative and distinctive trail. Yet it is the authentic off-road SUV, retaining the brand's spirit of assertiveness and exploration.
• Exterior Design: The exterior design of Thar.E is distinctive, irresistible and offers a fresh vision. Crisp, geometric surfaces reveal 'explore the impossible', while innovative features such as almost vertical-windows provide plenty of space and create an imposing presence.
• Interior Design: The interiors are functional without any frills keeping in mind the essentials of off-road driving. Elements like the central pivoting screen, strong grab handle and uncluttered layout emphasize the practicality of the Thar.E for both urban and off-road adventurers.
• Sustainable Design: With fabric made from 50% recycled PET and a commitment to uncoated recycled plastics, Thar.e reflects the philosophy of sustainability with simplicity.

Mahindra invites you to experience the future of electric mobility with the Vision Thar.E, an icon in the truest sense. Its stunning design, commitment to sustainability and recognition of its rich heritage make it a defining symbol of our times. Experience the electric revolution with the Vision Thar.E, the best off-road SUV of the modern generation.

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