In the competitive landscape of India's luxury car market, dominated by the German trio of Mercedes-Benz, BMW, and Audi, Lexus has carved out a unique and compelling niche. Built on the pillars of unparalleled reliability, exquisite craftsmanship (Takumi), and a serene ownership experience (Omotenashi), Lexus champions a different kind of luxury. With a strong focus on powerful and efficient self-charging hybrid powertrains, the brand offers a blend of performance, sustainability, and peace of mind.

As we look towards 2025, the Lexus India portfolio is more mature and enticing than ever. If you're considering a new luxury vehicle that prioritizes comfort, quality, and sophistication over aggressive sportiness, this guide will help you navigate the top Lexus models available.

1. Lexus ES 300h: The Epitome of Executive Comfort

What it is: A mid-size luxury sedan that has become the cornerstone of the Lexus brand in India. It’s the direct rival to the Mercedes-Benz E-Class and BMW 5 Series.

Why Buy it in 2025?
The Lexus ES 300h isn't trying to be a sports sedan; it excels at being a supremely comfortable and quiet luxury chariot. For 2025, expect minor updates to its already class-leading package. Its self-charging hybrid system delivers phenomenal fuel efficiency (claimed 22.5 km/l), a figure unheard of in this segment, making it perfect for Indian driving conditions.

Best For:
Chauffeur-driven executives, senior professionals, and buyers who value a tranquil cabin and low running costs over a sharp, dynamic driving experience. It’s a Zen garden on wheels.

Key Highlights:

• Ride Quality: The suspension is tuned for exceptional comfort, gliding over bumps and potholes with ease.
• Cabin Serenity: Superb insulation and acoustic glass create one of the quietest cabins in its class.
• Mark Levinson Audio: The optional 17-speaker sound system is a true audiophile's delight.
• Rear Seat Comfort: Ample legroom and a reclining feature make the back seat the best place to be.

Potential Considerations:

• The front-wheel-drive layout may not appeal to driving purists.
• The infotainment system, while improved with a touchscreen, can still feel less intuitive than its German rivals.

Expected Price in 2025: Rs.65 Lakh - Rs.75 Lakh (ex-showroom)

2. Lexus NX 350h: The Sharp, Urban SUV

What it is: A bold and stylish compact luxury SUV that competes with the BMW X3, Audi Q5, and Mercedes-Benz GLC.

Why Buy it in 2025?
The current generation of the NX is a massive leap forward. It features a futuristic design, a driver-focused cockpit, and a much-needed modern infotainment system with a large 14-inch touchscreen. Its hybrid powertrain offers brisk performance and excellent efficiency, making it a perfect daily driver for the city that can also handle weekend getaways.

Best For:
Tech-savvy young professionals, small families, and individuals who want a head-turning SUV that is both exciting and practical for urban life.

Key Highlights:

• Striking Design: The massive spindle grille and sharp LED lighting ensure you will get noticed.
• Modern Interior: The driver-centric cabin with the huge touchscreen is a game-changer for Lexus.
• Lexus Safety System+ 3.0: A comprehensive suite of advanced driver-assistance features comes standard.
• Refined Performance: The 2.5L hybrid engine is smooth, responsive, and surprisingly fuel-efficient.

Potential Considerations:

• Rear-seat space is adequate but not as generous as some rivals.
• Top-tier trims can get quite expensive, approaching the price of SUVs from a segment above.

Expected Price in 2025: Rs.70 Lakh - Rs.82 Lakh (ex-showroom)

3. Lexus RX: The Sophisticated Family Flagship

What it is: A large, luxurious five-seater SUV that has been a global bestseller for Lexus. The latest generation is available in two flavours in India: the RX 350h Luxury and the potent RX 500h F Sport Performance.

Why Buy it in 2025?
The all-new RX is a statement in design and technology. The RX 350h offers the classic Lexus blend of supreme comfort and efficiency, while the RX 500h introduces a new turbocharged hybrid powertrain with a focus on performance. This dual offering caters to a wider range of luxury buyers. The interior is a masterclass in craftsmanship and modern design.

Best For:
Established families and successful entrepreneurs looking for a versatile, ultra-luxurious, and reliable SUV. The RX 500h is for those who want a sporty edge without sacrificing Lexus's core values.

Key Highlights:

• Powertrain Choice: Choose between the ultra-smooth and efficient 350h or the powerful and engaging 500h F Sport.
• Daring Aesthetics: The new "spindle body" design is futuristic and commands attention.
• Impeccable Build Quality: Every touchpoint feels premium, showcasing the Takumi craftsmanship.
• DIRECT4 All-Wheel Drive (on 500h): An advanced system that provides incredible grip and handling dynamics.

Potential Considerations:

• It's strictly a five-seater; the previous generation's 7-seat 'L' version has been discontinued.
• As a full import (CBU), it carries a significant price tag.

Expected Price in 2025: Rs.1.20 Crore - Rs.1.45 Crore (ex-showroom)

4. Lexus LX: The Unquestionable King

What it is: The flagship SUV from Lexus. Based on the legendary Toyota Land Cruiser 300, the LX is the final word in go-anywhere luxury and road presence.

Why Buy it in 2025?
If you want to arrive, you arrive in an LX. There is simply no other SUV that combines monumental presence, opulent luxury, and true off-road capability in the same way. The 2025 model will continue to be the pinnacle of the Lexus lineup, powered by a potent diesel (LX 500d) or petrol engine. Its cabin is a sanctuary of fine leather, wood, and metal.

Best For:
The super-rich, industrialists, politicians, and anyone who desires the ultimate status symbol that is also incredibly capable and reliable.

Key Highlights:

• Monumental Road Presence: The LX is enormous and its design is imposing. It has an unmatched ability to command respect on the road.
• Go-Anywhere Capability: It retains the Land Cruiser's legendary off-road hardware, including crawl control and multi-terrain select.
• First-Class Cabin: The interior is supremely luxurious, especially with the 4-seater VIP configuration.
• Bulletproof Reliability: This is a vehicle engineered to last a lifetime, no matter the conditions.

Potential Considerations:

• Its sheer size makes it a challenge to navigate and park in tight urban spaces.
• The astronomical price tag and long waiting periods put it in a very exclusive category.

Expected Price in 2025: Rs.2.90 Crore - Rs.3.20 Crore (ex-showroom)

What’s on the Horizon? The Lexus LM

Keep an eye out for the Lexus LM (Luxury Mover). This ultra-luxurious MPV, based on the Toyota Vellfire, takes back-seat travel to a new level. With airline-style reclining seats, a massive 48-inch screen, and a refrigerator, it's a private jet for the road. Expected to be a dominant force in the chauffeur-driven segment, its official launch and sustained availability will be a key story for 2025.

The Final Verdict: Why Choose Lexus in 2025?

Choosing a Lexus is a conscious decision to prioritize a different set of values. You are opting for:

• Serenity over Sport: Quiet, comfortable, and stress-free driving.
• Reliability over Risk: Decades of proven engineering and top-notch after-sales service.
• Efficiency over Excess: Class-leading fuel economy from advanced hybrid systems.
• Craftsmanship over Clutter: Meticulously built interiors that are both beautiful and functional.

In 2025, Lexus India's lineup is stronger than ever. Whether you need the executive comfort of the ES, the urban agility of the NX, the versatile luxury of the RX, or the absolute dominance of the LX, there is a model that embodies the unique and compelling promise of the Lexus brand.